the initiative
noun
: the power or opportunity to do something before others do
If you want to meet her, you're going to have to take the initiative and introduce yourself.
The company has the opportunity to seize the initiative by getting its new products to the market before its competitors.
By failing to get its products to the market on schedule, the company has lost the initiative (to its competitors).
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“The initiative.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/the%20initiative. Accessed 23 Nov. 2024.
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